It’s been really some time since I really felt like I’ve posted something really new and insightful on this blog, being all busy with my school work and all, but I realised that just isn’t a good excuse. When you really believe in something, and made a commitment to it, you have no good excuse. You either find the time to do it, or break yet another promise to yourself. And if you do that enough, and when your subconscious mind can’t even trust yourself to keep your own promises, who else can trust you to keep theirs?

But I digress.

Today I just want to share with you guys out there just  on what I believe to be the very most important criteria that any business plan you want to succeed in should possess in copious quantities – passion.

Be passionate in what you do!

Yes, you got me right. It’s passion, not what’s most feasible or easy to carry out that should decide your entrepreneurial exploits.

Passion: What’s so important?

Not too long ago, I came to the conclusion that finding that one right business plan that you want to carry out is really a lot like falling in love with that perfect someone – you just know and just cannot deny it.

Finding the right idea for your business plan is just like falling in love with that special someone – you know because you get so excited about it that it’s just impossible to ignore.

- http://kevinc.net/article/special-idea/

Why do I think passion is so important? Firstly I strongly believe that passion is what keeps you going when times are tough. Willpower can only get you so far, but if you don’t already love what you are doing, it’s going to be one long, uphill battle relying solely on your willpower.

Starting a business is not easy, and in the process of growing a successful, first class business you will definitely face challenges and obstacles, so why handicap yourself and do something you aren’t passionate about?

It may be more tempting to choose that one idea that seems easy to implement, but know that if you really want to go all out in developing your first class products, you will definitely run into difficult, trying times, and in the long run, it will be so much easier to stick with that idea that you are passionate about.

Creative solutions

Another reason I believe in choosing ideas using passion as my main criteria is that other criteria people usually work with like criteria like feasibility or ease of implementation don’t help you make that good a decision.

Why? Simply because you really need to spend time thinking and brooding about an idea before you manage to come up with creative solutions to he problems you face. If you’re going to just judge the various ideas on the drawing board based on feasibility alone, you’re going to just end up with cookie cutter ideas that every other Tom, Dick and Harry can come up with.

Real pioneers in the industry make it big and are remembered simply because they dared to venture into the unknown and creatively envision solutions that we unheard of before them. Edision’s lightbulb ventures weren’t the most feasible or easy of ventures to go into, but it really paid off when he managed to put his mind to it and come up with creative solutions to his problem.

You better love what you do

The final reason I have here for really making sure you’re only working on the things that you seriously are passionate about is simply because we don’t have time to waste doing things that we aren’t passionate about. Seriously, time is precious and our days left here on this planet are numbered.

Do you really want to work on that project that you dread working on? Or would you rather pour your time and energy working on something that energizes you and gives you a reason to wake up feeling driven every morning? It is possible to feel that way!

I sometimes feel that many people in our modern society have become so accustomed to associating work as something to be dreaded and avoided that they don’t see that it is possible to actually do work that they enjoy, but it is possible! You just have to keep that in mind and slowly make changes in your life to reach such a goal.

***

Passion is something that I wouldn’t want to do without in my current and future business ventures. Life’s short, and to make the most out of it, work should be play.

What’s the point if it isn’t?