Lessons from Steve





For the longest time I have really respected Steve Jobs’ work with Apple.

He somehow really understood what made a great product, a great purpose and had the laser focus to really see that his team managed to push the boundaries on innovation to create products that literally changed the world. And he did that because despite all the flak he got for being an extremely difficult person to work with he managed to really inject emotion, feeling and the humanities into high technology – making the high tech finally accessible to the lay person.

Steve Jobs: My Mentor

Steve Jobs: My Mentor

My respect for his journey has only heightened after reading his biography by Walter Issacson. Don’t get me wrong – it’s not because the book kept lauding how godly his intuition was, but rather that it showed you a clear picture of the man behind the company, flaws, hurts, quirks, insecurities and more.

There’s just so much to learn from the man – not just his genius, but also from his failures and mistakes.

The book was wonderful – it brought me through the story of the personal computer from the eyes of it’s main protagonists – Steve Jobs and Bill Gates, and entranced, I spent an entire meditative Sunday afternoon finishing the book.

"You and I have memories longer than the road that stretches out ahead." - Steve to Bill at the end of the interview.

"You and I have memories longer than the road that stretches out ahead." - Steve to Bill at the end of the interview.

After reading the book I found myself watching clip after clip of Steve on YouTube, and here I really want to share with you some of the greatest clips ever for all of you to enjoy. Trust me, you’ll learn something amazing from every single one of them.

The Video Clips

1. Steve talking about the Think Different campaign:

Marketing’s about values

Here Steve talks about how he believes that in this age of information overload and clutter how a brand really needs to have a laser focus on the core values that mean to them, and have the integrity to stick to them.

2. Steve and the Macintosh in 1983 & 1984:

Showmanship can really, really count

Steve was a one-of-a-kind leader that put together great advertising, great positioning and great oratorical skills to really appeal to his customers down at their rawest, most emotional layer.

Just watch how he does so by quoting Bob Dylan, producing an amazing, timely ad, and introducing a revolutionary device with the flair of a master showman.

When you can get that deep, you’ve got more than half the battle won.

3. Steve and NEXT:

Leaders have to the the holder of a team’s vision

One of Apple’s greatest strengths is their ability to focus. Too many big companies get caught up with thinking that they have the resources to do tons of things and they often end up overestimating themselves and spreading themselves too thin. Great companies keep real close to their vision and pursue it with a laser sharp focus. It’s a leader’s responsibility to be the holder of the team’s vison and make sure that the team keeps its eyes on the prize!

4. Steve Jobs and Bill Gates (answering questions from the audience):

What advice do they have for young entrepreneurs?


Steve’s advice:
Do what you love because starting a company is so hard that any rational person will give up
Put great emphasis on attracting great talent and refining your intuition about people as even the smartest man in the world can’t build a great company on his own.

(I would highly recommend that you guys watch the interview in its entirety because it’s just so good! It’s just quite long though! Watch part 1 here!)

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I truly feel so blessed to have the great¬†opportunity¬†to learn all these great lessons from someone who has already made a big ding in our universe. Now it’s truly our turn to change the world.

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